Financial services marketing : an international guide to principles and practices / Christine Ennew and Nigel Waite.
By: Ennew, Christine.
Contributor(s): Waite, Nigel.
Material type: BookPublisher: New York: Routledge, c2013Edition: 2nd ed.Description: xxii, 494 p. : ill. ; 26 cm.ISBN: 9780415521673 (hbk.); 9780415521680 (pbk.).Subject(s): Financial services industry -- MarketingDDC classification: 332.10688Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 332.10688 ENF 2013 (Browse shelf) | Not For Loan | 15142 | |
Books | Eastern University Library General Stacks | 332.10688 ENF 2013 (Browse shelf) | Available | 15143 |
Includes bibliographical references and index.
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